Menards Black Friday Newspaper Ad

Menards nailed this Black Friday ad. It grabs attention with massive “6 HOUR SAVINGS” text and bold prices, but also slips in a message that builds trust. They proudly announce they’re closed on Thanksgiving—and that hits emotionally during a time when most stores chase every last dollar.

Why It Works

• Big, bold numbers pull in eyeballs instantly
• Simple pricing hierarchy: regular price, sale price, final price
• Emotional connection through family-first values
• Contrasts against competitors who seem greedy
• Anchors trust by showing they care about customers and employees

Examples

• REI’s “#OptOutside” campaign closing stores on Black Friday drove major praise
• Chick-fil-A stays closed Sundays and still tops satisfaction charts
• Patagonia’s “Don’t Buy This Jacket” ad boosted sales while preaching restraint