Farm Bureau July 4th Informational Post
Smart July 4th reminder: While you're enjoying your cookout, this ad highlights how little actually goes to the farmers — bringing awareness to the people behind the food.
Keywords & Trends
7
Total Keywords
1
Brands
0
People
Top Keywords
Farm Bureau Virginia
brand
95% relevance
1x frequency
July 4th Cookout
concept
90% relevance
2x frequency
Average Cookout Cost Index
concept
87% relevance
3x frequency
Farmer Income Share Awareness
concept
84% relevance
1x frequency
Independence Day Marketing
concept
80% relevance
1x frequency
Virginia
location
72% relevance
1x frequency
Text Statistics
Middle School
8th-9th grade level
55
Total Words
10
Total Sentences
6.0
Words / sentence
65
Flesch Score
Content Analysis
Agriculture
Informational
Consumers
Main Topics
Farmers' compensationConsumer awarenessFood supply chain
Key Messages
- • Farmers receive a small portion of the money from food sales
- • Highlighting the disparity in food industry earnings
- • Encouraging consumer awareness about food sourcing
Copywriting Frameworks
Problem/Solution
55%
The sentence first surfaces a problem (farmers receive very little of the money behind July-4th cookouts) and immediately states the intended remedy (the ad’s goal of raising awareness).
Problem: “how little actually goes to the farmers”
Solution/Approach: “this ad highlights…bringing awareness to the people behind the food.”
AIDA
30%
A loose AIDA flow is suggested but not fully fleshed out: an attention-grabbing holiday reference, contextual interest, a hint of desire (empathy for farmers), but no explicit call to action.
Attention: “Smart July 4th reminder”
Interest: “While you’re enjoying your cookout”
Desire (implied): concern for farmers’ share
Action: not explicitly provided
Element Detection
Detected Elements (11)
