Menards Black Friday Newspaper Ad

This ad has a couple interesting things to note:

#1.) They have a section explaining why they are closed on Thanksgiving. This shows strong values and attracts people who are annoyed at money-hungry businesses that let their Black Friday sales overtake a relaxing Thanksgiving Day.

#2.) The ad is designed to grab people’s attention with the big cheap prices + product images. Once the juicy price captures a reader’s attention, then they move to the tiny description.