Eye Iceburg with callouts
Great image showing an eye as an iceberg to highlight hidden dangers. Most eye diseases, aren’t visible until it’s too late. Is it time to book a checkup?
Keywords & Trends
6
Total Keywords
0
Brands
0
People
Top Keywords
Eye checkup
product
90% relevance
1x frequency
Glaucoma
concept
80% relevance
1x frequency
Cataracts
concept
80% relevance
1x frequency
Eye diseases
concept
70% relevance
1x frequency
Optometrists
concept
60% relevance
1x frequency
Early detection
concept
60% relevance
1x frequency
Text Statistics
Elementary
Grade Elementary
28
Total Words
3
Total Sentences
9.0
Words / sentence
85
Flesch Score
Content Analysis
Healthcare
promotional
consumers
Main Topics
eye healthhidden dangers of eye diseasesimportance of regular eye checkups
Key Messages
- • Eye diseases can be hidden until it's too late
- • Importance of regular eye examinations
- • Encouragement to book an eye checkup
Copywriting Frameworks
AIDA
70%
The copy follows the Attention-Interest-Desire-Action flow: it grabs attention with a striking visual reference, sparks interest by hinting at hidden danger, creates desire to avoid that danger, and ends with an action prompt.
Attention: “Great image showing an eye as an iceberg”
Interest: “to highlight hidden dangers”
Desire: Implied wish to avoid ‘eye diseases… visible until it’s too late’
Action: “Is it time to book a checkup?”
PAS
75%
Uses the Problem-Agitation-Solution structure: it states the problem, intensifies concern through the idea of unseen danger, then offers a solution (eye checkup).
Problem: “Most eye diseases aren’t visible”
Agitation: “until it’s too late” + ‘hidden dangers’ metaphor
Solution: “book a checkup”
Problem/Solution
85%
A pared-down version of PAS: presents a clear problem and immediately offers the remedy.
Problem: Invisible eye diseases / hidden dangers
Solution: Schedule an eye checkup
Style Analysis
Element Detection
Detected Elements (20)
