Molloy's Love Your Friends Sign

This chalkboard outside Molloy’s pub doesn’t push pints. It sells connection. A handwritten message reads: “If you didn’t drink, how would your friends know you love them at 2 AM?” It’s not advertising—it’s empathy served on a sidewalk.

Why it works

• Makes a common habit feel like a shared inside joke
• Reframes drinking as love and friendship, not indulgence
• Speaks straight to identity and social proof
• Humor lowers resistance and builds instant rapport

Examples

• Guinness ads bottle friendship more than beer
• Coca-Cola’s “Share a Coke” turns a product into a social token
• Tinder’s “Single, Not Sorry” celebrates real behavior
• Budweiser’s “Whassup!” became code for connection

This sign doesn’t sell alcohol. It celebrates a ritual—and that’s way more powerful.