Function Health direct ad

Image Description

The Instagram ad for Function Health prominently features a side profile of a person's face, overlaid with bold text detailing the offer: "1 membership, 100+ lab tests, $42/month," indicating it's billed annually. Below this, there are five-star ratings and an indication of "10M+ Tests Completed" with small profile icons representing satisfied users.

Positive Aspects

• Clarity and Directness: The ad's message is straightforward, making it easy for potential customers to immediately understand the value proposition.
• Professional Design: The use of a clean, professional look with a human element adds a trustworthy and relatable feel.
• Credibility Boost: The inclusion of "10M+ Tests Completed" and star ratings adds social proof, enhancing trust and encouraging potential customers to take action.

Key Takeaways

• Function Health offers a membership that includes access to over 100 lab tests for $42 per month.
• The service is billed annually, which is a key detail for budgeting considerations.
• The ad emphasizes trustworthiness with 10 million tests completed and high customer ratings.

Additional Insights

• Subscription Model: Highlighting the annual billing could encourage customers to commit by offering perceived savings compared to monthly billing.
• Social Proof: Featuring customer avatars and ratings smartly leverages social proof, making it a powerful tool for convincing new customers.
• Human Connection: The subtle use of a human face in the background adds a personal touch, reminding viewers that this is a service for real people.