Oblooms Smellvertising Billboard
Image Description
A billboard featuring a large fork holding a piece of steak, with the text "Flavor is Actual Size" prominently displayed. The advertisement is for Bloom, and is located near a shopping area.
Positive Aspects
The image cleverly uses visual and sensory elements to grab attention. The oversized steak on a fork is eye-catching and perfectly complements the concept of "smellvertising" by making viewers almost taste the steak. The billboard’s strategic placement and timing amplify its effectiveness.
Key Takeaways
- Innovative Advertising: Using scent as a marketing tool is a unique way to engage multiple senses and attract attention.
- Targeted Timing: Releasing the scent around lunch and dinner ensures it reaches the audience when they’re most receptive.
- Memorable Experience: Combining visual and olfactory elements makes the advertisement memorable and likely to create buzz.
Additional Insights
Imagine walking past this billboard, hungry after a long day, and suddenly being enveloped by the smell of sizzling steak. It’s not just an ad; it’s an experience! This kind of marketing could start a whole new trend in "smellvertising," where brands use scents to create emotional connections, much like a bakery luring you in with the aroma of fresh bread.
