Crappy drawing grabs attention on a truck

This truck from Two Men and a Truck nails something most companies miss: personality. The hand-drawn logo looks like a kid’s sketch, but it instantly makes the business feel human and trustworthy. It’s a moving service, not a faceless corporation.

Why It Works

• Feels real and relatable — no slick stock art.
• Builds trust through simplicity and honesty.
• Creates instant recognition — one glance and you remember the doodle.
• Signals friendliness and care, both key for service businesses.

Other Brands That Pull This Off

• Mailchimp’s playful illustrations make email marketing approachable.
• Innocent Drinks’ doodles reinforce their “natural and fun” style.
• Google’s Doodles keep the brand curious and human.
• Crumbl Cookies’ pink boxes add charm and familiarity with just color and design simplicity.