Crappy drawing grabs attention on a truck
I love how this truck is otherwise all-business but it has this hilariously childish drawing that looks like it was actually drawn by one of the sons of the owners of the company.
Image Description
A moving truck parked at a Shell gas station features a simplistic, childlike drawing of two people in a vehicle, paired with the slogan "Our business is moving your business" and the company name "Two Men and a Truck."
Positive Aspects
The playful, childlike drawing on the truck cleverly contrasts with the otherwise professional branding, making it memorable and endearing. It adds a human touch and suggests a family-oriented, approachable business. This unexpected visual twist grabs attention and likely sticks in the minds of passersby.
Key Takeaways
- Attention-Grabbing Design: The childlike drawing stands out amidst a professional setting, catching the eye.
- Human Touch: The playful design suggests a family-friendly, approachable business ethos.
- Memorable Branding: This quirky element makes the company more memorable to potential clients.
- Contrast and Humor: The juxtaposition of the drawing with the professional context adds humor and charm.
Additional Insights
Adding a touch of humor or whimsy to a brand can significantly enhance its appeal. This truck's design is a perfect example of how breaking the mold with a simple, unexpected element can create a lasting impression. It's a reminder that sometimes, a little bit of playful creativity can go a long way in marketing.
