Friday, December 27th, 2024
An educational (and fun) email by Copywriting Course. Enjoy! And
MERRY CHRISTMAS OR WHATEVER HOLIDAY YOU CELEBRATE!

Swipe:

I loooveeee when images say more than words.

Images are like a universal language all humans can understand, whereas the written word only a small portion of humans can understand (like young kids or people who can't read your specific language).

To me this image tells a story of optimization and simplification by showing the Mac Mini getting smaller and simpler while getting more powerful:

Wisdom:

This simple chart helps you determine if a purchase is worth it or not:

This reminds me of a Cost Analysis Calculator I made that tells you if it's worth it to buy a product based on it's price and how many hours a day you use it:

HINT: Your phone and computer are the best values for most people!

Interesting:

I go over the business of air purifiers and single-sku business with Mike Feldstein in this recent interview:

Mike Feldstein started off in the Floods, Fire, Mould Removal, Disaster Chasing business, and currently is a huge seller of indoor air purifiers that look like a giant Alexa device. We did a pod about it that people loved.

0:00: Mike runs Jaspr Air
0:28: Mike likes our podcast
0:49: Old school internet comments
1:52: Mike's last two pods
2:15: Simple = Better conversions
5:00: Single-sku company opportunity
6:39: Digital and physical businesses squeezed
7:50: HouseOfRave SEO success
8:40: One expensive product strategy
10:15: Mike's SEO investment
12:00: SEO rebirth with AI
14:55: Top of Feed Search
15:35: Podcast guesting sales
19:42: AppSumo courses strategy
20:40: Value of deep essays
23:32: Essay podcast strategy
25:30: Mike's YouTube strategy
28:30: Why Instagram over TikTok
31:50: Only remarketing ads
32:17: Physical ads in wellness places
36:19: Conference strategy
39:14: Podcast support request
40:44: Email marketing insights
43:58: New podcast on businesses
49:55: Using AI - MikeyGPT
52:00: AI's impact on jobs
56:00: Thoughts on subscription models

Picture:

In addition to Christmas presents, for some of my friends who cook steak I sent them my own spice blend I use for steak!

It gives the steak a nice flavor (not too spicy, but great FLAVOR) with just a little shake of it on top:

I called it "Nev's Steak Shake"...made a label in Canva, then printed it out and affixed it with packing tape 😂

Essay:

I took these case studies from this Instagram account where it shows different rebrands that worked well:

Simply rebranding your packaging can help a bit, but what's WAY MORE IMPORTANT about a rebrand is getting clear on who you are selling to:

How to identify your target audience | Writing Clear Science

Understanding the customer better and knowing which market you're going for is the most important thing!

Splurge:

There's only a short amount of time left to get Copywriting Course for half off PLUS 2 free extra months (so you can goof off now, then go hard in 2025):

CC makes a great gift to yourself so you can invest in your business and optimize all your:
- Sales Pages
- Emails
- Home Pages
- Sales Sequences
- Ads
- Content
- Social Media

Have a great Friday!
Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members (because there's a big sale coming up)!

"This course is packed with value! It's a masterclass of practical and actionable tips and insights. My digital marketing outreach has gotten simpler and more effective!" -RH

"Thanks for the guidance and support. It's really making a difference in my productivity!" -GW

"Thanks for making copywriting and digital marketing actually fun to learn about and really useful for promoting my small business." -DN

We also do weekly Live Reviews each week....we clip them up for members to watch:

How to get solid testimonials, the types to collect, and how to physically save & categorize them

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Revamping the offering for a photography training site with classes and physical products

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Planning on releasing 10+ easy books, doing research today to see which sells by snooping on the competition

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