Pop up lets visitors spin the wheel for a deal

Cratejoy’s “Spin the Wheel” pop-up turns a boring email opt-in into a mini-casino for discounts. Instead of just asking for your email, it makes the sign-up feel like a fun game of chance.

Marketing analysis

This pop-up lowers friction by adding play. The psychological nudge? Curiosity + dopamine. Visitors want to see if they can “win” a better deal—so entering an email feels like a small, exciting risk.

Why it works

• Uses gamification to make engagement fun
• Triggers curiosity (“What will I get?”)
• Creates urgency to participate
• Everyone likes a “chance to win,” even risk-free

Examples

• Wheelio claims up to 5x more email opt-ins with spin-to-win pop-ups
• McDonald’s Monopoly boosts sales every time it returns
• Duolingo’s streak challenges keep users hooked through daily rewards