Pop up sells with exclusive hard to resist offer

Simplifi nailed this pop-up. Instead of the dull "Start your free trial," they used a punchier “Get 30 Days Free.” Then, they stack on an irresistible cherry: “+ 40% Off.”

Marketing Analysis

This combo offer hits on two psychological levers — instant gratification (free trial) and future savings (discount). It's a small tweak, but it reframes value and makes the user feel doubly rewarded for saying yes.

Why It Works

• Anchors value with a clear number (“30 Days”)
• Feels exclusive (“special offer”)
• Combines short-term gain with long-term deal
• Reduces risk while adding urgency

Examples

• Spotify: 3 months free, then discounted subscription
• Dropbox: Free trial + 50% off first year for teams
• Grammarly: 7-day free trial + 40% off upgrade offer