This shoe store offers newsletter subscribers exclusive access to private sales. Exclusivity is a powerful motivator to convert a prospect.
Beehiiv displays tweet testimonials on homepage
In the world of so many fake testimonials, using real screenshots from twitter adds another layer of trust in the brand.
Mar 16, 2022
Testimonials
Antagonizing College Board Competitor Ad
There’s been trouble with the SAT and the ACT, and College Board (owner of the SAT) has been making some business model changes to...
Oct 11, 2023
Ads
Print Ads
Copywriting
Cool “Inside Out Movie” chart of emotions
Remember that movie "Inside Out" where each character is an emotion that drives a person?? Well this is a cool graph that shows what...
Sep 7, 2024
Data
Images
Advice
Make “Warning Labels” more effective with using bullet lists
Why send someone a big block of text, when you can simply bullet-tize the facts for them?
Jul 31, 2018
Copywriting