
This shoe store offers newsletter subscribers exclusive access to private sales. Exclusivity is a powerful motivator to convert a prospect.
Practice the "Caveman Voice" copywriting exercise on your next project.
This image is a masterclass in visual communication for marketers. It uses a grid to categorize tasks by hourly rates, from $10/hr to $10,000/hr,...
Our business is infested with idiots who try to impress by using pretentious jargon. — David Ogilvy
This is a quick 5 minute tutorial from Neville Medhora on how to write headlines using "Lenses." Here’s a breakdown of the lenses mentioned...