Pop up with CTA that is activated when scrolling

This pop-up from NextDraft quietly waits until the perfect moment—then slides up as you scroll. It’s not pushy, just ready to catch you the second you think, “Hey, this looks good.”

Marketing analysis

It’s smart because it keeps the email opt-in visible while the main sales pitch still rolls. That means every scroll, every quote, every good impression can instantly turn into a conversion.

Why it works

• Uses timing and motion to grab attention
• Builds on rising interest instead of interrupting it
• Keeps the CTA always within reach
• Matches design and tone of the rest of the site

Examples

• Medium’s “Get more great stories” popup appears mid-scroll
• Shopify’s blog shows exit-intent pop-ups when users hover to leave
• ConvertKit’s sidebar form scrolls with the reader for maximum exposure