Press Reviews

That photo is mouthwatering. But what really makes it powerful is the headline above it: a glowing Los Angeles Times review. Mian didn’t just advertise its noodles—it got the city’s biggest paper to do it for them.

Why this works

• Authority bias: People trust The LA Times way more than a restaurant ad.
• Third-party validation: It’s believable because the brand didn’t say it.
• Social proof at scale: A respected outlet acts like a megaphone.
• Borrowed reputation: Mian gets to wear The Times’ credibility.

Other proof points

• Tesla rode early MotorTrend reviews into cult status.
• Shake Shack’s press buzz turned lunch lines into landmarks.
• Local cafés routinely jump in sales after an Eater LA feature.