Peer Reviews

Look at that Yelp review. One photo, a few exclamation points, and suddenly you’re craving dessert. That’s social proof in its sweetest form.

Marketing Analysis

Maridel isn’t some anonymous foodie. She’s your dessert-loving friend who just found heaven on a plate. Her review oozes personality, emotion, and specifics—exactly what makes other people trust it. The photos seal the deal: real food, real excitement, real proof.

Why It Works

• Social proof builds instant trust
• Excitement spreads through emotion
• Specific scenarios spark imagination
• Authentic tone feels genuine, not scripted

Examples

• Airbnb uses guest stories to boost bookings
• Amazon promotes verified reviews to convert buyers
• Glossier features customer selfies to sell confidence