
This banner from The Nine Apartments nails how to turn a problem into an opportunity. Instead of losing leads when people couldn’t visit, they offered FaceTime tours. Simple. Clear. Actionable.
The ad uses contrast and clarity. “Can’t come in for a tour?” instantly identifies a pain point. The right side delivers the fix: “Take a FaceTime tour.” The phone image visualizes the experience, bridging the gap between online and in-person.