Funny Spotify Ad
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Spotify nailed it with this “receipt” ad. It looks like a typical shopping bill listing all your favorite artists as if you actually bought their songs. But the total? Zero. Because you’re streaming them on Spotify.
Why this concept rocks
- It uses a familiar format (a receipt) but flips the meaning.
- Instantly communicates value: look at all this music for “free.”
- It’s fun and shareable, perfect for social media.
- Plays into personalization and nostalgia—your “music spending history.”
- Great visual storytelling without needing a single word of copy.
Real-world examples
- Duolingo’s “Year in Review” shows your learning stats like Spotify Wrapped.
- Starbucks “receipt rewards” email shows what you earned from past visits.
- Nike Run Club recap turns your runs into gamified, shareable stats.
- YouTube Rewind used personal watch stats to celebrate user engagement.
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