Instead of promoting a huge sale like everyone else, REI does the opposite. Depending on your company values, Black Friday might be less about offering discounts, and more about building a brand people want to support.
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Example of how NOT to make a billboard:
I’ve passed this billboard 100+ times and never noticed. Only spotted it because was filling up gas and had time to look …
Merry Christmas everyone, and remember Santa use to be a bit of a party animal back in the day!
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This is a clever rolling advertisement from Uhaul that shows the features and benefits of renting one of their trucks with easy “image callouts.”
Hat tip to Derek B for …
This sign for septic tanks emptied and swimming pools filled uses a bit of dry humor to make the message more memorable!…
Johnny Walker Scotch would run these ads around the holiday times, so when people are buying holiday party gifts they instinctively go with Johnny Walker.
This is a great tactic, …
