Request sales call form with added social proof
Signup Forms
Apr 13, 2022
Mixpanel displays its strongest form of social proof on their request a sales call page. They name drop top media features, customers count and biggest clients. I'm sure this helps the abandon rate on this page.
Image Description
The image shows Mixpanel's "Talk to a product analytics expert" form, prominently featuring social proof such as awards and well-known client logos like Twitch, Uber, and Expedia. The form asks for basic contact details and company information.
Positive Aspects
- Strong Social Proof: The page effectively uses logos of prominent clients and mentions accolades from reputable sources like Forbes and G2 Crowd, which can significantly boost credibility and reduce abandonment rates.
- Clear Call to Action: The form is straightforward, with a clear call to action, making it easy for potential clients to reach out.
Key Takeaways
- Leverage Social Proof: Featuring recognizable brands and awards can enhance trust and persuade users to engage.
- Simplify Contact Forms: A clean, simple form can increase completion rates by minimizing user effort.
- Highlight Expertise: Emphasizing access to "product analytics experts" positions Mixpanel as a leader in the field.
Additional Insights
Incorporating social proof on a sales contact page isn't just about bragging rights—it's a psychological nudge that eases customer apprehension. Think of it as a digital high-five from your industry peers, telling potential clients, "You're in good company here!"
