Writing feature & benefits formula

Good repeatable formula for an important element of sales copy.

Image Description

The image presents a formula for writing "features & benefits" in sales copy. It includes three steps: 1) Write down the feature, 2) Ask, "so what?" to find the benefit, and 3) Contrast the old way with your new way. Below these steps are examples illustrating the formula in action.

Positive Aspects

The image effectively breaks down a complex concept into a simple, actionable formula. By providing clear examples, it helps readers understand how to apply the formula in real-world scenarios. The use of contrasting colors makes key points stand out, enhancing readability and engagement.

Key Takeaways

Identify the feature of your product or service clearly.
Discover the benefit by asking "so what?" to ensure it resonates with your audience.
Highlight the contrast between the traditional method and your innovative solution to emphasize value.

Additional Insights

Applying this formula can transform bland product descriptions into compelling sales copy that grabs attention. Remember, the magic is in the benefits. Features tell, but benefits sell! Consider using this formula in various contexts, like emails or social media posts, to see its versatility in action.