Writing feature & benefits formula
Formulas
Apr 13, 2022
Good repeatable formula for an important element of sales copy.
The Pareto Principle in action
The Pareto Principle states 20% of activity will account for 80 percent of results. You can see it demonstrated here on certain consumer products....
Nov 2, 2023
Data
Images
Advice
Copywriting Command Center for new copywriters
This is a "Copywriting Command Center" new copywriters can use to get their first copywriting gigs. It's a place to organize all your opportunities...
Jun 7, 2018
Copywriting
Have you gone noseblind?
Febreze popularized the term "noseblind" in a series of TV ads over the last 10+ years. This image is great because it's simple, direct,...
Aug 31, 2020
Ads
Images
Funny but effective direct headline
The details. Its funny but paints a picture you do not want to be a part of. You can help but to run this...
Feb 2, 2022
Funny and Weird
Headlines
Images