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Noah Kagan’s Million Dollar Weekend Book Cover Split Test

Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a book store shelf, then...

Feb 13, 2024
Outdoor Advertising
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Leo Burnett quote turn yourself into your customer

Leo Burnett on Ad Writing

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. — Leo Burnett Image Description...

Sep 25, 2017
Quotes
David Ogilvy quote on headlines

David Ogilvy Quote About Headlines

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are...

Sep 28, 2017
Quotes
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Optional Paid Email Signup

This is interesting. After signing up for Balalji's email list, you are brought to an option monthly or yearly paid subscription. You don't get...

Sep 30, 2020
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