Scarcity follow up email

This short email is a masterclass in doing more with less. Just a few lines, but it creates scarcity, urgency, and control—all without sounding pushy. Perfect for anyone who needs a quick “yes” (or “no”) from busy prospects.

Why It Works

• Scarcity: Only 10 engineers this quarter. Limited = value.
• Urgency: Deadline (“by Friday”) forces a decision now.
• Clarity: One choice—yes or revisit later. No clutter.
• Control: Ends confidently, not needy.

Real-World Versions

• SaaS: “5 enterprise slots left this month.”
• Consultants: “Next availability in January.”
• Agencies: “Scheduling closes Friday—want in?”
• Freelancers: “2 projects before the holiday rush.”

Short. Polite. Firm. That’s how you turn follow-ups into decisions.