Coke vs. Pepsi isn’t just about taste. It’s about territory. The image shows the battlefield: fast food and restaurant chains split neatly between the two soda giants.
Marketing analysis
Coke and Pepsi master distribution by owning entire channels. Instead of fighting for one customer at a time, they battle for massive restaurant contracts. When McDonald's or Taco Bell signs an exclusive deal, every meal becomes a built-in ad and a guaranteed sale.
Why it works
- Exclusivity = scarcity. Makes each brand feel “default” inside its territory.
- Built-in volume. Millions of meals a day mean billions in automatic revenue.
- Brand reinforcement. Every restaurant visit keeps customers in their flavor universe.
- Partnership leverage. Restaurants get marketing and financial perks for exclusivity.
Examples
- McDonald’s serves only Coke, selling roughly 2.5B meals per year.
- Taco Bell and KFC (both Pepsi partners) serve over 7B combined annual visits.
- Chipotle’s Coke partnership reinforces a “premium” perception.
- Pepsi’s Dunkin deal ensured thousands of stores push Pepsi products daily.
Analyzed by Swipebot
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