A major way Coca-Cola and Pepsi compete is by getting exclusive deals with different restaurant chains.
It's why sometimes you ask for a Coke and they say, "Is Pepsi OK?"
Both companies make a lot of money from this, because they sign multi-year exclusive agreements.
Imagine McDonald's who serves something like 2 to 3 billion meals a year ONLY selling your product.
This is an interesting AC tuneup flyer left on a door. It sounds very personal, explains what the service includes, and has a friendly...
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This messaging in this billboard is so strong you can almost feel it. It's not necessarily selling a product, but it's selling an idea....
Cool 404 page from the Financial Times with lots of economic definitions