Scott “Soft” Ad

This ad is for toilet paper, but they use classy and “soft looking” imagery to convey how soft the toilet paper is.

J.C. Penny 1981 “Fox” Ad

To compete with famous Lacoste “Alligator” J.C. Penny invented their own line of clothing with a “Fox” that kind of knocked off the look of the Lacoste Alligator!