Sender reputation's value

So many people obsess about the "Subject Line" of their email, but this is short term thinking. Your sender reputation is far more valuable than your subject line!

Imagine your mom sends you an email but it has a crappy subject line. You’d probably still read it! If your emails are: ✔️ So good readers forward them. ✔️ So good readers learn from them. ✔️ So good readers respond to them. ✔️ So good readers screenshot them. ✔️ So good readers look forward to them. ...they will likely consistently get high open rates.

Sender reputation's value

70% Content and 30% Sales = Never Get Mad

Crappy drawing grabs attention on a truck

Death of the "How-To" Business Model

Skirt Length Chart

Sketch to finished website design

Borg Autonomous Forklift Mockup Images

Command Palette

Command Palette

Sender reputation's value

70% Content and 30% Sales = Never Get Mad

Crappy drawing grabs attention on a truck

Death of the "How-To" Business Model

Skirt Length Chart

Sketch to finished website design

Borg Autonomous Forklift Mockup Images