Sender reputation's value

Everyone obsesses over writing that “perfect” email subject line. But the truth? Your sender reputation matters way more. Think of it like this: if your mom emails you, you’ll open it no matter what the subject line says.

What This Image Teaches

The image nails it: a stack of “Great Email → Great Email → Great Email” beats one email with a “Tricky Subject Line.” Consistency builds trust, and trust builds open rates.

Why It Works

• Consistency trains readers to expect value
• Content quality outweighs clickbait tricks
• Good will compounds with every send
• Reader anticipation beats curiosity bait

Real-World Examples

• James Clear’s “3-2-1” newsletter hits 1M+ subscribers with plain subject lines
• The Morning Brew grew to 4M+ readers by focusing on consistently good content
• Seth Godin’s daily emails use simple subjects but get huge engagement because readers trust the value inside