Sender reputation's value

So many people obsess about the "Subject Line" of their email, but this is short term thinking. Your sender reputation is far more valuable than your subject line!

Imagine your mom sends you an email but it has a crappy subject line. You’d probably still read it! If your emails are: ✔️ So good readers forward them. ✔️ So good readers learn from them. ✔️ So good readers respond to them. ✔️ So good readers screenshot them. ✔️ So good readers look forward to them. ...they will likely consistently get high open rates.

Sender reputation's value

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Death of the "How-To" Business Model

Crappy drawing grabs attention on a truck

70% Content and 30% Sales = Never Get Mad

Sketch to finished website design

Skirt Length Chart

1 person will do what 10 people used to do.

Sender reputation's value

Death of the "How-To" Business Model

Crappy drawing grabs attention on a truck

70% Content and 30% Sales = Never Get Mad

Sketch to finished website design

Skirt Length Chart

1 person will do what 10 people used to do.

Sender reputation's value

Signup to Get Our Free Templates

Death of the "How-To" Business Model

Crappy drawing grabs attention on a truck

70% Content and 30% Sales = Never Get Mad

Sketch to finished website design

Skirt Length Chart

1 person will do what 10 people used to do.

Command Palette

Sender reputation's value

Death of the "How-To" Business Model

Crappy drawing grabs attention on a truck

70% Content and 30% Sales = Never Get Mad

Sketch to finished website design

Skirt Length Chart

1 person will do what 10 people used to do.

Command Palette