Seth Godin’s AltMBA One Pager

This altMBA one-pager does something few marketing materials manage: it controls exactly where your eyes go. Using heatmaps, you can literally see how every element—Seth Godin’s smiling face, the massive headline, and bright yellow blocks—work together to hook attention and build trust.

Why It Works

• Faces pull focus instantly. People read emotion before text.
• The “altMBA” headline is big, bold, and impossible to miss.
• Yellow highlights guide the eye and make key info pop.
• Logos from Nike, Google, and others give instant credibility.
• The layout naturally flows from face to headline to body.

Examples

• Apple ads use faces and white space to spotlight emotion.
• HubSpot’s orange buttons direct clicks exactly where needed.
• Airbnb listings rely on bold imagery and clear visual flow.