Simple Homepage for ExpressVPN
The headline is simple which pairs nicely for the sub headline which is a powerful social proof statement: "Go further with the #1 trusted leader in VPN" + a CTA & money back guarantee.
Simple but effective.
Image Description
The image features a clean and simple homepage design for ExpressVPN. It highlights a bold headline: "The VPN that just works," followed by the subheadline: "Go further with the #1 trusted leader in VPN." Below, there's a prominent green call-to-action button labeled "Get ExpressVPN," with a note about a 30-day money-back guarantee. The background includes an illustration of two people walking on a colorful path.
Positive Aspects
- Clear Messaging: The headline and subheadline are straightforward and communicate trust and reliability, key aspects for VPN users.
- Strong CTA: The green button stands out, encouraging users to take immediate action.
- Trust Elements: The inclusion of "30-day money-back guarantee" adds a layer of trust and reduces purchase anxiety.
Key Takeaways
- Simple headlines paired with strong social proof can effectively convey trust.
- Clear and prominent calls-to-action are crucial for converting visitors.
- Offering a money-back guarantee can enhance user confidence in the product.
Additional Insights
- Design Simplicity: The minimalist design avoids overwhelming the viewer, focusing attention on the key message and call-to-action.
- Social Proof: Emphasizing "the #1 trusted leader" leverages existing customer trust and can sway potential users.
- Illustrative Background: The colorful yet subtle illustration adds a human touch, making the brand feel approachable.
