Sneaker retailer pop up offers $5 off next order when signing up for newsletter

Snipes blends hype culture and smart conversion design in this killer email pop-up. On the left, a vivid photo of a limited Air Max instantly grabs sneakerheads’ attention. On the right, the offer promises two things fans care about most: early access and a discount.

Why it works

• The image triggers desire and exclusivity.
• “First dibs” taps into FOMO and community pride.
• $5 off is a simple, tangible reward.
• The layout balances visuals and copy perfectly.
• Strong contrast keeps focus on the CTA.

Examples of this idea

• Glossier promotes “early access to drops,” not just discounts.
• Supreme builds massive demand through “members-only” previews.
• Nike SNKRS rewards app users with early release alerts.
• Sephora offers “insider” early-bird sales for loyalty members.