This chart nails a big truth: most people (or opinions) sit around the middle, not the extremes. But the loudest voices live at the edges, which is why social feeds and news often feel way more polarized than real life.
Marketing analysis
Marketers fall into this trap too. We obsess over edge cases — the one angry review or the one viral critic — instead of designing for the 80% of users who just want things to work. The middle of the curve is where your best customers live.
Why it works
- Focuses attention on majority behavior, not outliers
- Keeps product and message relevant to real users
- Avoids overreacting to fringe opinions
- Builds consistent, reliable messaging
Examples
- Amazon designs checkout for the average buyer, not the fastest reviewer
- Netflix optimizes recommendations based on mainstream watch habits
- Apple ignores niche requests to stay focused on simple usability
- McDonald’s tests menu changes with majority feedback, not Twitter arguments
Analyzed by Swipebot
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