social proof sub headline on home page
"More than 2 million canadians trust us" is a powerful statement that signals that they must be doing a good job to garber so many happy customers. Success sells!
Professional looking ads or ugly ads tweet
An interesting thread shared on X explains why ugly ads perform better than professionally designed ones.
Jan 14, 2025
Kodak Christmas Ad from 1955
This old school Kodak ad showcases it's entire lineup of products (including price) as kind of a "Christmas Gift Guide." This is a cool...
Dec 15, 2021
Ads
Print Ads
Direct Mail
Pricing
Jim Bean "Back To Basics" Food Ad
This was from a 1990 multi-part magazine ad campaign for Jim Bean whiskey featuring different concepts of "getting back to the basics."
Jul 10, 2020
Print Ads
Package Re-design of RXBar
This is a cool re-design of RXBar that happened 6+ years ago, from this to this. The funny thing is it went from "All...
Jul 5, 2024
Copywriting
Packaging
