social proof sub headline on home page
"More than 2 million canadians trust us" is a powerful statement that signals that they must be doing a good job to garber so many happy customers. Success sells!
Here's a cool image from 2015 the Stratechery made to demonstrate a relatively complex concept called "Aggregation Theory." The image takes a complex theory...
This is a beautifully design above the fold homepage. It shows clear images of the product and the headline tells you what it does...
This email goes to show that you can use just about any holiday to invent a creative reason to have a sale.