This before and after image is from a redesign tutorial in the Kopywriting Kourse.
It takes a sub-par hero section from a solar energy installation company’s home page and turns it into a much stronger version.
Before, the hero section was:
- missing a clear message.
- missing a strong CTA.
- (and it was hard to read).
After, the hero section had:
- a strong message highlighting the company’s strongest selling points.
- a strong CTA that’s obvious and easy to click.
- (plus, it just looks better and is easier to read).