Solar energy home page mockup before and after

This before and after image is from a redesign tutorial in the Kopywriting Kourse.

It takes a sub-par hero section from a solar energy installation company’s home page and turns it into a much stronger version.

Before, the hero section was:

  • missing a clear message.
  • missing a strong CTA.
  • (and it was hard to read).

After, the hero section had:

  • a strong message highlighting the company’s strongest selling points.
  • a strong CTA that’s obvious and easy to click.
  • (plus, it just looks better and is easier to read).


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Instagram vs. Reality Photoshoot

This before-and-after image (well, technically an after-and-before image) is a cool way to show the behind-the-scenes of your brand. Things like this make you seem more personable and “real”, which …