Summarize.com beta pricing chart

This pricing table does something sneaky-smart. It’s basically a free trial—but framed so well it builds perceived value instead of discount vibes.

Marketing Analysis

Each plan lists its future price with a strikethrough and the words “Free during Beta.” That tiny phrase triggers two powerful effects: exclusivity (“I’m early!”) and urgency (“This won’t last.”).

Why It Works

• Builds anchored value by showing real prices
• Adds scarcity with a temporary “Beta” window
• Makes users feel like insiders, not freeloaders
• Reduces signup friction (no credit card!)

Examples

• Notion did this early on and turned Beta users into loyal advocates.
• Superhuman used invite-only beta to build waitlist hype.
• Dropbox’s beta referral program skyrocketed signups by 60%.
• Figma’s beta testers shaped its product—and its first paid tier.