The Bunny Chow Packaging

Ever finish your meal and realize the package just marketed to you? Bunny Chow made that happen. Their food box unfolds into a mini ad shouting “Follow us” with bold text and sleek design.

The Packaging Is the Billboard

When someone’s eating your food, you’ve got their full attention. Bunny Chow used that exact moment to hit customers with a clear next step—connect online—right on the box.

Why It Works

• Packaging doubles as free ad space
• Grabs attention during a high-focus moment
• Clear, simple CTA: Follow
• Consistent branding in color, font, and tone

Real World Wins

• Starbucks adds stories and QR codes on cups
• Nike prints motivational quotes inside boxes
• Glossier includes shareable stickers
• Domino’s prints download links for fast reorders