The Bunny Chow Packaging

Ever finish your food and realize the box just sold you? Bunny Chow nailed this. Their packaging literally unfolds into an ad with a bold call to action: “Follow us.”
The Packaging is the Billboard
When customers hold your product, they’re a captive audience. Bunny Chow used that moment smartly—placing their social handles right where the buyer can’t miss them, with clean design and bold type.
Why It Works
- Turns packaging into ad space
- Uses a high-attention moment (eating!)
- Clear next step: “Follow us”
- Reinforces brand vibe with colors and tone
Real World Wins
- Starbucks prints short stories and QR codes on cups
- Nike hides motivational quotes in shoe boxes
- Glossier adds share-friendly stickers in every order
- Domino’s boxes feature app download links for easy reorders






