The Bunny Chow Packaging
Published on Nov 24, 2017
Ever finish your food and realize the box just sold you? Bunny Chow nailed this. Their packaging literally unfolds into an ad with a bold call to action: “Follow us.”
The Packaging is the Billboard
When customers hold your product, they’re a captive audience. Bunny Chow used that moment smartly—placing their social handles right where the buyer can’t miss them, with clean design and bold type.
Why It Works
- Turns packaging into ad space
- Uses a high-attention moment (eating!)
- Clear next step: “Follow us”
- Reinforces brand vibe with colors and tone
Real World Wins
- Starbucks prints short stories and QR codes on cups
- Nike hides motivational quotes in shoe boxes
- Glossier adds share-friendly stickers in every order
- Domino’s boxes feature app download links for easy reorders
Analyzed by Swipebot
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