Funny Liquid Death Mountain Water Ad
Liquid Death shows their humor when using a bad online review for their ad. Great job using criticism for marketing.đ
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Element Detection
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Text Statistics & Scores
An elementary to middle school score is best since itâs simple to understand.
Grade Elementary
20
Total Words
2
Total Sentences
10.0
Words / sentence
87
Flesch Score
Copywriting Frameworks
Analyze the frameworks of the text
The sentence implicitly references a problem (a negative online review) and how the brand solved/leveraged it (turning it into humorous advertising). While brief and not overtly structured, the problem-then-solution progression is present.
- Problem: âa bad online reviewâ
- Solution: âusing [it] for their ad ⌠using criticism for marketingâ
The mention of an online review (even a negative one) is a nod to user-generated content, which is a form of social proof that the brand repurposes to bolster its message.
- Social proof source: âa bad online reviewâ
- Application: turning the review into an advertisement to demonstrate brand humor
