Funny Liquid Death Mountain Water Ad

Liquid Death took a nasty online review and turned it into a hilarious ad. Instead of hiding criticism, they showcased it proudly—making their haters part of the joke.

Marketing analysis

By displaying a negative review calling their name and design “disgusting,” Liquid Death highlights exactly what makes their brand unique: rebellion, irony, and humor. It’s not just water—it’s anti-boring branding in a can.

Why it works

• Turns negativity into social proof
• Strengthens their “outsider” brand personality
• Draws attention through surprise and humor
• Signals confidence and authenticity

Examples

• Wendy’s uses snarky tweets to roast critics and boost engagement
• Aviation Gin mocks bad reviews in self-deprecating ads
• Netflix shares funny user comments in promos for new shows