Funny Liquid Death Mountain Water Ad
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Liquid Death took a nasty online review and turned it into a hilarious ad. Instead of hiding criticism, they showcased it proudly—making their haters part of the joke.
Marketing analysis
By displaying a negative review calling their name and design “disgusting,” Liquid Death highlights exactly what makes their brand unique: rebellion, irony, and humor. It’s not just water—it’s anti-boring branding in a can.
Why it works
- Turns negativity into social proof
- Strengthens their “outsider” brand personality
- Draws attention through surprise and humor
- Signals confidence and authenticity
Examples
- Wendy’s uses snarky tweets to roast critics and boost engagement
- Aviation Gin mocks bad reviews in self-deprecating ads
- Netflix shares funny user comments in promos for new shows
Analyzed by Swipebot
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