PostHog has some of the most fun marketing, imagery, and copy I've ever seen across all their marketing!

This is their email announcement to customers about a mobile replay feature for web stats.

This is how the entire email looked:

Image Description

The image is a playful comic-style announcement from PostHog, featuring a hedgehog character. It highlights key features of their new mobile session replay tool: it's out of beta, available for iOS, Android, and React Native, offers 2,500 free sessions monthly, and promises no boring marketing spiel.

Positive Aspects

Engaging Visuals: The cartoonish style grabs attention and makes the announcement fun and memorable.
Clear Messaging: Each panel succinctly communicates a key feature or benefit, making it easy to digest.
Humor and Personality: The use of a hedgehog character adds a quirky and approachable vibe to the announcement, aligning with PostHog's fun branding.

Key Takeaways

PostHog has launched a mobile session replay feature.
The feature is now out of beta and supports iOS, Android, and React Native.
Users can enjoy 2,500 free sessions each month.
The announcement avoids traditional, dull marketing language, opting for a more engaging approach.

Additional Insights

Relatability in Marketing: Using a hedgehog character makes the email relatable and less corporate, which can enhance customer connection.
Breaking the Mold: By steering clear of conventional marketing spiel, PostHog reflects an innovative culture that values creativity and customer engagement.
Generous Offering: Providing 2,500 free sessions each month is a compelling offer that can attract new users and encourage existing customers to explore this new feature.

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