The Hill Side Cyber Monday Email

This Cyber Monday email from The Hill-Side looks like it came straight out of a ‘90s command prompt. Black screen, neon green text, and blocky pixels. It’s so old-school it feels new again.

Why this email works

• Instant nostalgia grabs attention in crowded inboxes.
• Perfect audience match for tech-savvy, design-loving customers.
• Simple layout makes the discount and CTA crystal clear.
• Pattern interrupt in sleek modern inboxes instantly stops scrolling.

Real-life throwback wins

• Burger King ran a “retro 1980s” menu promo and boosted social engagement by 52%.
• Mailchimp’s “vintage UI” April Fools’ email saw 3x normal click rates.
• Spotify Wrapped’s glitchy, old-school visuals drove huge user sharing.

Old designs can be your best new marketing move.