The Testimonial + Link to Product

Most testimonials just praise a product. This one goes further—it sells. Jenny’s quote about training videos instantly builds curiosity, and the link right below her testimonial lets readers experience it themselves.

Why it works

• Couples social proof with a direct call to action
• Keeps attention during the “want this too” moment
• Makes testimonials drive real conversions
• Feels natural and genuine

Real-world examples

• Slack ends customer stories with “Try Slack for free.”
• HubSpot pairs success quotes with demo buttons.
• Basecamp adds “See how Basecamp helps” below user quotes.
• Shopify ends results stories with “Start your free trial.”

Testimonials aren’t just proof—they’re clickable proof.