The Business Testimonial
Testimonials
Aug 18, 2017
This is where a business (but not a specific person) is the featured testimonial. Often people have what they call “Resume Clients”, which means those are the impressive clients they’ve worked with that impress other clients.
Image Description
The image features a testimonial from IBM Corporation, praising KopywritingKourse for significantly improving their sales personnel training and cold email conversion rates.
Positive Aspects
The image effectively showcases a powerful testimonial from a well-known corporation, IBM. This adds credibility and authority to the service being promoted. The specific metrics mentioned, like the 20% conversion rate, offer concrete evidence of success, making the testimonial more impactful.
Key Takeaways
- Use of Resume Clients: Highlighting big-name clients can lend credibility and attract more business.
- Quantifiable Results: Specific metrics in testimonials can make them more persuasive.
- Third-Party Validation: Testimonials from reputable companies can significantly enhance trust.
Additional Insights
Leveraging testimonials from major corporations can act as a "social proof multiplier." It's like saying, "If IBM trusts us, you can too!" Always aim to include specific results in testimonials to make them more relatable and convincing.
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