Tiny Capital Homepage

Tiny’s homepage nails what most brands miss: clarity, empathy, and proof. The whole page reads like a calm conversation, not a pitch.

Marketing analysis

It opens with a plain-English headline: “We buy wonderful internet businesses.” That’s it. No fancy jargon. Then it shows the pain (“Selling your business is miserable”) and positions Tiny as the caring problem-solver. Add testimonials, logos of acquired brands, and a quick, friendly CTA—it’s a conversion magnet.

Why it works

• Opens with a crystal-clear offer
• Speaks directly to founder pain points
• Uses social proof to build trust fast
• Easy-to-follow flow: problem → proof → solution → action
• Design makes reading feel effortless

Examples

• Basecamp’s homepage focuses on founder pain (too much chaos, too many tools)
• Stripe uses trust signals and simple copy to attract developers
• Mailchimp’s early landing pages combined playful design with a crystal-clear offer