To me, this is what ideal male body looks like:

This image nails a concept that works in fitness and marketing: look strong, but stay functional. Conor’s build isn’t bodybuilder-big. It’s practical power—something he can keep year-round.

Marketing analysis

Brands often make the mistake of over-bulking—chasing flash instead of function. But sustainable strength (a lean 15%) signals consistency, control, and confidence. That’s how you look sharp without burning out your audience or budget.

Why it works

• Delivers impact without excess clutter
• Feels authentic and repeatable
• Shows capability over vanity
• Projects balance—power with flexibility

Examples

• Apple’s clean ads: bold yet minimal.
• Nike athletes: shredded, not massive.
• Basecamp’s brand: simple, steady, no bloat.
• Liquid Death: edgy but maintainable tone.
• Patagonia: rugged, usable, authentic.