Taglines and slogan advice

My advice for people coming up with taglines or slogans for their company: Don’t pay attention to billion dollar brands!  Example: Apple's slogan of: “Think Different” Instead, you should pick a slogan based on your size: • Small Company: Be very direct. • Medium Company: Can be slightly vague. • Big Company: Aspirational When you’re a giant brand you have many products and many services, so a “direct” slogan is hard. That’s when you can go aspirational and vague like: My personal opinion for best big company slogan is Geico, because their slogan also SELLS!