Taglines and slogan advice
My advice for people coming up with taglines or slogans for their company:
Don’t pay attention to billion dollar brands!
Example: Apple's slogan of: “Think Different”
Instead, you should pick a slogan based on your size:
• Small Company: Be very direct.
• Medium Company: Can be slightly vague.
• Big Company: Aspirational
When you’re a giant brand you have many products and many services, so a “direct” slogan is hard.
That’s when you can go aspirational and vague like:
My personal opinion for best big company slogan is Geico, because their slogan also SELLS!
My personal opinion for best big company slogan is Geico, because their slogan also SELLS!
Image Description
The image lists potential taglines for businesses of various sizes, ranging from $0/year to $1,000,000,000/year, illustrating how complexity and aspiration in taglines grow with business size.
Positive Aspects
The image effectively visualizes the progression in tagline complexity as a business grows, making it easy for readers to understand the advice. It’s a clever way to demonstrate how a company’s message evolves with its market position.
Key Takeaways
- Size Matters: Tailor your slogan to fit your company size. Smaller businesses should be direct, while larger ones can afford to be aspirational.
- Avoid Mimicking Giants: Don’t look to billion-dollar brands for inspiration; their strategies don’t necessarily apply to smaller businesses.
- Geico Example: A great slogan doesn’t just inspire; it should also help sell the product or service.
Additional Insights
Crafting the perfect tagline is like finding the right pickup line—it needs to fit your personality (or brand) and be appropriate for your audience. A small company coming in with a vague tagline is like showing up to a casual party in a tuxedo—awkward and out of place. Keep it real and relatable!
