"Always know where every deal stands" ad

I liked this ad for the Monday CRM platform mainly because of it's great headline:
Always know where every deal stands
This is a good headline because knowing where deals are in the process, especially with a big team and multiple sales people, is a big challenge, and this headline will catch their attention.
This ad was spotted in the wild on Reddit with the headline:
Using a CRM is a necessary evil" - said someone right before they tried Monday. CRM. We get it. But there IS a CRM out there that's simple to set up and easy to use. Try Monday CRM and start your CRM-recovery journey.
Image Description
The image showcases a Monday CRM ad featuring a deals pipeline dashboard. The headline "Always know where every deal stands" is prominently displayed, emphasizing clarity and organization.
Positive Aspects
- Clear Messaging: The headline directly addresses a common pain point for sales teams—tracking deals effectively.
- Visual Appeal: The clean design of the deals pipeline screenshot reinforces the simplicity and user-friendliness of the platform.
- Brand Consistency: The image maintains Monday CRM's branding through colors and layout, helping build brand recognition.
Key Takeaways
- The headline captures attention by addressing a key challenge in sales management—keeping track of deals.
- Monday CRM positions itself as a simple and user-friendly alternative to complex CRM systems.
- The ad effectively uses a real-world scenario to connect with potential users, making it relatable and engaging.
Additional Insights
- Humor in Marketing: The ad's playful jab at CRM systems being a "necessary evil" adds a touch of humor, making the message more memorable.
- User Perspective: By mentioning the "CRM-recovery journey," the ad acknowledges users' potential frustrations and offers a hopeful solution, which can be very persuasive.
- Visual Hierarchy: The layout directs the viewer's eye from the headline to the deals pipeline, effectively communicating the platform's functionality and benefits.