Twitter ad for hooper disguised as a tweet
Ads
Jun 14, 2022
These types of ads are great. It looks like user generated content which doesn't stand out in your feed like a madison avenue big budget photoshoot. we are programmed to ignore ads and take a second look at stuff that looks like it belong on the feed.
Image Description
The image is a Twitter ad for the Hopper app, cleverly designed to look like a user-generated tweet. It features a snapshot of a person on an airplane, with text overlaying the image about finding cheap flights using the Hopper app.
Positive Aspects
- Native Feel: The ad blends seamlessly into the Twitter feed, resembling a genuine tweet. This format helps bypass the user's ad radar, making them more likely to engage with the content.
- Social Proof: By mimicking user-generated content, it leverages social proof. It feels like a recommendation from a friend, which can be more persuasive than a direct advertisement.
- Clear Call to Action: The ad contains a straightforward call to action with an enticing offer of $10 off, encouraging immediate app installation.
Key Takeaways
- Ads that look like user-generated content can be more effective because they feel authentic and relatable.
- Social proof in advertising can increase trust and engagement, making the audience more receptive.
- A strong, clear call to action with a tangible benefit (like a discount) can significantly boost conversion rates.
Additional Insights
- Marketing Hack: This ad style is a brilliant example of guerrilla marketing on social media. It’s an ad that doesn’t scream “ad,” allowing it to slip through the cracks of our ad-blocking brains.
- Personal Anecdote: Remember that time you scrolled past a typical influencer post but stopped at a meme? This ad taps into that same psychology, making you pause and take notice.
