Twitter ad for hooper disguised as a tweet

Image Description

The image is a Twitter ad for the Hopper app, cleverly designed to look like a user-generated tweet. It features a snapshot of a person on an airplane, with text overlaying the image about finding cheap flights using the Hopper app.

Positive Aspects

• Native Feel: The ad blends seamlessly into the Twitter feed, resembling a genuine tweet. This format helps bypass the user's ad radar, making them more likely to engage with the content.
• Social Proof: By mimicking user-generated content, it leverages social proof. It feels like a recommendation from a friend, which can be more persuasive than a direct advertisement.
• Clear Call to Action: The ad contains a straightforward call to action with an enticing offer of $10 off, encouraging immediate app installation.

Key Takeaways

• Ads that look like user-generated content can be more effective because they feel authentic and relatable.
• Social proof in advertising can increase trust and engagement, making the audience more receptive.
• A strong, clear call to action with a tangible benefit (like a discount) can significantly boost conversion rates.

Additional Insights

• Marketing Hack: This ad style is a brilliant example of guerrilla marketing on social media. It’s an ad that doesn’t scream “ad,” allowing it to slip through the cracks of our ad-blocking brains.
• Personal Anecdote: Remember that time you scrolled past a typical influencer post but stopped at a meme? This ad taps into that same psychology, making you pause and take notice.