This ad nails the “zero-proof without zero fun” vibe. Bold yellow background, bold message: Your Spritz, Your Way. It’s not about missing out, it’s about having control.
Why this ad grabs attention
- The copy flips the sober stereotype by focusing on choice, not restriction.
- Bright colors signal energy and positivity.
- Clear 1:1 positioning removes friction for would-be buyers.
- Product image feels aspirational, not medicinal.
Other brands doing this well
- Heineken 0.0: Same bottle, same design, zero hangover.
- Seedlip: Built an entire category around “sophisticated not drinking.”
- Athletic Brewing: Sells “better beer” without the buzz, grew 150% YoY.
- Liquid Death: Made canned water look hardcore and hilarious.
Analyzed by Swipebot
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