Ugliest Scooter Ad Rewrites

Feb 10, 2023

If I was hired as the copywriter for this 1986 Honda Helix scooter ad, I would've positioned it differently. I think this is the UGLIEST SCOOTER I'VE EVER SEEN 😂 I re-made a few different versions of the original 🤪

This ugly scooter reminds me of this popular thermostat ad from Joe Sugarman. He loved how the thermostat functioned, but being an honest person he put this sentence right at the top!

Analyzed by SwipeBotSwipeBot

Image Description

The image shows a vintage 1986 Honda Helix scooter advertisement. The scooter is prominently featured with text emphasizing its unique perspective and features.

Positive Aspects

The humor in the post is spot on! By calling out the scooter’s design as "ugly," it immediately grabs attention and makes the content relatable. The playful rewrites of the ad show creativity and a knack for engaging storytelling.

Key Takeaways

Embrace honesty in advertising: Highlighting perceived flaws can make an ad memorable and relatable.
Creativity in copywriting can transform even "ugly" products into conversation starters.
Humor is a powerful tool in marketing, helping to engage audiences and create a lasting impression.

Additional Insights

Ads that lean into their quirks, like Joe Sugarman’s thermostat approach, often become iconic. By acknowledging the elephant in the room (or in this case, the scooter), you create authenticity and trust with your audience. Don't be afraid to turn a product's unconventional aspects into selling points—sometimes, all it takes is a clever twist and a bit of humor!