Neal Agarwal’s site neal.fun pulls in over 4 million visits a month… by letting people do simple, delightful things online like “Draw a Perfect Circle” or “Design the Next iPhone.” It’s proof that fun is a marketing strategy.
Why it works
Curiosity hooks: Each tool sounds like a challenge or game you have to click.
Instant payoff: No loading, no signup, just instant fun.
Shareable by design: Friends send friends weird interactive toys.
High novelty factor: “Asteroid Launcher” and “Absurd Trolley Problems” are irresistible social bait.
Evergreen traffic: People keep returning because the experiences don’t age.
Real-world parallels
Google’s “Quick, Draw!” drew 20M players in weeks.
Wordle skyrocketed to millions of users in months from one simple idea.
"The Useless Web" became a viral time-killer machine on the same concept.