Vintage camera ad sells the experience of using the product

Jul 1, 2022

The copywriter really captured the emotional aspect of using the product. It's not just the results of the photo you just took. A big part of the experience is the waiting, anticipation of seeing the final image you just captured.

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Black Friday Sale!

Use code BLACKFRIDAY for 50% off + 2 extra months

Barnes and Nobles Black Friday Tweet

Instead of (or in addition to) offering Black Friday discounts, you can create even more scarcity by offering special limited edition items.

Oct 8, 2020

Holiday Promos

Water Heater Print Ad (1965)

"This water heater is so safe, your kids can play pin the tail on the donkey on it." Using this as an example, we...

Jun 8, 2020

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A common path I've seen people take online:

Learn skills —> freelance for quick income —> sell small digital product for income —> make a business out of your skills —> hire...

Jan 29, 2023

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Wisdom

Vintage sneaker ad describes the fit

When you can't touch the product, you have to trust the words of a copywriter. I think they did a good job.

Jul 9, 2022

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