Strange McDonald's "Breakfast & Bic" Ad
So I get the logic behind this promotion: Breakfast in the morning....shave in the morning.
But there's something just a little weird about this breakfast + shaving ad....but maybe that's what makes it stand out!
Image Description
A vintage McDonald's ad promoting a free Bic shaver with the purchase of any breakfast entree. The image features breakfast items like pancakes, eggs, and muffins, alongside a smiling man holding a razor.
Positive Aspects
This ad cleverly combines two morning routines—breakfast and shaving—into one quirky promotion. The unusual pairing makes the ad memorable and likely to catch the attention of passersby. The colorful breakfast items add a sense of warmth and satisfaction, while the smiling man with the razor adds a playful human touch.
Key Takeaways
- Unusual Pairing: Combining breakfast with a free Bic shaver creates a memorable and standout promotion.
- Morning Theme: Ties together common morning activities to appeal to daily routines.
- Attention-Grabbing: The quirky nature of the ad makes it more likely to be noticed and remembered.
Additional Insights
This ad is a great example of how thinking outside the box can create buzz. While the connection between breakfast and shaving isn't immediately clear, the novelty factor makes it effective. Plus, it gives you an excuse to grab a McMuffin and freshen up your look all at once—talk about efficiency!
