Volkswagon Jetta Print Ad

This type of creative ad is easy to reverse-engineer.

It’s basically saying:

The Jetta is so fast that you’ll need speed bumps on your driveway.

The formula is:

[Product] is so [Characteristic] that [Exaggeration].

Just plug your product in, make an image, and you’ve got yourself a cool ad.


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AMF Bowling Print Ad (1959)

This ad does a great job using images that get you to imagine all the benefits (e.g. family bonding and fun) you’ll experience when you go bowling.…

Corvette Print Ad

Here’s an example of an ad with an eye-catching image that grabs attention, a curious headline that sucks you into the copy, and copy that helps you “feel” the power …

Quinine Whisky Remedy Print Ad

This ad shows a product focuses on the health benefits of a product normally thought of as being unhealthy. This is unexpected, grabs attention, and gives whiskey-drinkers validation to drink …

Brazinco Sun Screen Ad

Here’s another great example of an ad that uses the “it’s so effective, it even works for ____” formula:

This sunscreen is so strong, it even works for vampires!