Volkswagon Jetta Print Ad

This type of creative ad is easy to reverse-engineer.

It’s basically saying:

The Jetta is so fast that you’ll need speed bumps on your driveway.

The formula is:

[Product] is so [Characteristic] that [Exaggeration].

Just plug your product in, make an image, and you’ve got yourself a cool ad.


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Hot Dr Pepper Drink ☕️

In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage.

This is reminiscent of when Campbell’s Soup dried to …

Wake up to Tang

I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!

By today’s standard it doesn’t seem super wise to drink …