Why do Le Labo candles smell so much superior to other candles?
I've spent hundreds of dollars on these candles (FREAKIN CANDLES!!) and wanted to know why I couldn't find a cheapo knock off.
Honestly it was a difficult question to answer through Google, so I resorted to Twitter.
Apparently it has something to do with certain fragrances costing thousands of dollars per ounce:
Other factors are the type of wax used and "fragrance load."
As someone whose worked in copywriting/marketing, I'm often skeptical of expensive products that are expensive only because of marketing.
Skin care is a big culprit of this. This $14/bottle of CeraVe lotion is probably the same (or better) than most $100/bottle lotions:
Other factors are the type of wax used and "fragrance load."
As someone whose worked in copywriting/marketing, I'm often skeptical of expensive products that are expensive only because of marketing.
Skin care is a big culprit of this. This $14/bottle of CeraVe lotion is probably the same (or better) than most $100/bottle lotions:
Image Description
The image shows two Le Labo candles, labeled "Encens 9" and "Santal 26," held in someone's hand. These candles are noted for being hand-poured in the USA and have a minimalist, artisanal aesthetic.
Positive Aspects
The image of the Le Labo candles enhances the post by showcasing their distinctive, artisanal packaging. This visual aids in illustrating the brand's unique appeal and the perception of luxury that justifies their higher price point.
Key Takeaways
- Le Labo candles are highly valued for their unique fragrances, which can cost thousands of dollars per ounce.
- The quality of the wax and high "fragrance load" are key factors in their superior scent.
- The author shares skepticism about expensive products, often marketed for their luxury status rather than superior quality.
- A comparison is made to skin care products, highlighting that higher prices don't always equate to better quality.
Additional Insights
Le Labo's branding taps into the minimalist, artisanal trend, making their candles not just a scent experience but also a lifestyle statement. This aligns with the broader consumer desire for authenticity and craftsmanship, which can justify the premium price for many buyers.
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