Why do Le Labo candles smell so much superior to other candles?

Ever stare at a $80 candle and think, “It’s wax and a wick… why??” Turns out, not all candles are created equal. Fragrance quality, wax type, and scent load actually change the cost (and burn quality) a lot.

Marketing analysis

The image shows Le Labo’s tiny, almost clinical labels. Everything screams minimal and “crafted.” It’s not selling a candle. It’s selling an experience — the idea that what’s inside is special, rare, maybe even art.

Why it works

• Scarcity of natural ingredients creates a story of exclusivity
• Minimalist design signals luxury without shouting
• “Hand poured” = craftsmanship cue
• High price reinforces perceived quality
• Product narrative focuses on creation, not function

Examples

• Le Labo candles: up to $80 for 8.6oz
• Aesop’s $110 room spray: same handmade, minimalist vibe
• Glossier’s pink “You” candle: minimalist packaging + premium price
• Creed colognes: charge $400+ using rare natural oils