This is awesome ! --> Get used to it --> Repeat
Marketers can learn a ton from this stick figure chart. It’s the “hedonic treadmill” in action — that human tendency to quickly get used to new stuff. First, we’re thrilled. Then, we normalize it.
Marketing analysis
Every product launch, campaign, or feature drop triggers that same “This is awesome!” spike. Then comes the plateau. Smart brands plan for both — the thrill and the follow-up to keep that excitement cycling.
Why it works
- Humans crave novelty — so deliver fresh experiences often.
- Surprise reignites attention and emotion.
- Loyalty comes from continuous delight, not one-time wow.
- Ongoing storytelling keeps “awesome” moments alive.
Examples
- Apple drops new color iPhones yearly to re-spark old models.
- Starbucks rotates seasonal drinks to reset excitement.
- Fortnite adds new maps weekly to keep players hooked.
- Peloton releases new instructors to revive user motivation.
- Tesla’s software updates make old cars feel new again.
Analyzed by Swipebot
Element Detection
This is how AI such as ChatGPT and Gemini see this image.
Text Statistics & Scores
An elementary to middle school score is best since it’s simple to understand.
8th-9th grade level
187
Total Words
15
Total Sentences
12.0
Words / sentence
72
Flesch Score
Copywriting Frameworks
Analyze the frameworks of the text
The author narrates a mini-story of personal observation, walking the reader through a sequence of experiences (new apartment, car, income) that illustrate the hedonic treadmill concept.
- Opening context – “In life I've noticed many people (including myself) go through these periods...”
- Sequential story beats – apartment → car → income, each followed by diminishing excitement.
- Reflective close – “This desire to want more and try new things is how humans got to where we are.”
The writer introduces a human tendency (getting used to new luxuries) as an implicit problem and then offers a reframing—“I personally don’t think it’s bad, it’s normal”—as the solution, encouraging mindfulness and acceptance.
- Problem – “...and at first there's this fun boost of motivation. But slowly, day by day, you 'get used' to this newfound luxury.”
- Solution – “I PERSONALLY DON'T THINK IT'S BAD, IT'S NORMAL! ... you need to stay mindful that whatever you have is often way more than someone else has.”
Color Palette
These are the colors pulled from the image.